198994
9780072865257
Introduction to E-Commerce
by Rayport, Jeffrey F., Jaworski, Bernard J., Breakaway Solutions Inc. Staff
118429
About this item
- Condition: New
- Provider: Rhody Shop Contact
- Provider Rating: 47%
- Ships From: Wrentham, MA
- Shipping: Standard (tracking available)
- Comments: ALTERNATE EDITION: International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.
Product details
- ISBN-13: 9780072865257
- ISBN: 0072865253
- Edition: 2
- Publication Date: 2003
- Publisher: Glencoe/McGraw-Hill
AUTHOR
SUMMARY
Bernard J. Jaworski is a cofounder and senior adviser at Marketspace, and has been the Jeanne and David Tappan Marketing Fellow and a tenured full professor of marketing at the University of Southern California. Jeffrey F. Rayport is founder of Marketspace, and taught e-commerce strategy at Harvard Business School.Rayport, Jeffrey F. is the author of 'Introduction to E-Commerce', published 2003 under ISBN 9780072865257 and ISBN 0072865253.
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